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The website glucosalive.com.au has the following in the homepage, "Fed Up with Joint Pain? My goal is to improve the quality of life of all Australians who suffer from Osteoarthritic pain." We analyzed that the website also stated " I know what thats like, because I have experienced the same pain myself." It also stated " Thats why I wanted to create a natural, drug free and sustainable product that really works. My family has worked in the complementary medicines industry in Australia since 1968 when my grandfather founded a contract manufacturer of tablets servicing one of our first major brands. This industry is in my DNA." The header had glucosalive as the highest ranking search term. This keyword was followed by glucosalive sydney, joint pain relief, and joint pain relief sydney which isn't as urgent as glucosalive. The other words they used was natural joint pain relief.